Sunday, January 5, 2020

How Video Interviews can Make Your Hiring More Efficient - Spark Hire

How Video Interviews can Make Your Hiring More Efficient - Spark HireVideo interviews are a brilliant addition to your hiring process. Not only do they save you time and money, they also widen your talent swimming-pool and provide an effective way to screen candidates.If youre considering incorporating video interviews into your hiring process, read on to find out how they can make your recruitment strategy more efficient. Save time for both parties Were all busy people and it can be hard to find a time that suits both you and your candidate for a face-to-face interview. This is more difficult when considering candidates have to allow extra time to travel to your company and may be trying to work the interview around their existing job.Video interviews can be completed anytime, anywhere meaning no one has to travel, so it reduces the time you need to set aside for the interview. This also makes it more feasible to ask a candidate for a quick 20-30 minute chat, to get a feel for their skills and personality. Widen your talent poolThanks to video technology, candidates who live further away can easily be interviewed at the click of a button. This means they wont have to spend a long time traveling to your business, especially if they turn out to be an unsuitable fit. Traveling across cities or states for an initial interview might put some candidates off, and costs your team money in flight and hotel costs. You can prevent ansicht problems by meeting virtually. Whats more, this enables you to interview remote candidates and those who might be willing to relocate. It also means you can interview those in different countries and time zones. As a result, youll open yourself up to a much wider talent pool outside of your local area.Get personal with candidatesVideo interviews are a more personal approach than conducting a phone interview, enabling you to actually see the candidate. As such, youll be able to look at their body language, make eye contact with them, and better judge their communication skills. For instance, if the candidate is slouching, bedrngnis making eye contact or seems distracted, it might suggest that theyre not that interested in the position.Furthermore, videos interviews make it easier for both parties to build rapport, as youll have the opportunity to connect and look at each others facial expressions. Candidates will be able to put a friendly face to your name and capture your attention, and youll be able to get a better feel of their interest in the role. Gain a better idea of a candidates potentialFace-to-face interviews can be nerve-wracking for candidates as theyre coming into a new environment and have to sell themselves under pressure. If your candidate can do the interview from the comfort of their own home, it should help them to feel more relaxed and confident.This means theyll be able to think more clearly and youll be able to get a better idea of what they can do and whether theyre a good fit for the role. S creen candidates effectivelyIf youve received a huge number of applications, video interviews are great for screening applicants and narrowing them down to a shortlist. Youll be able to get an initial understanding of their skills and suitability and decide if you want to meet them face-to-face. Therefore, you wont have to waste your time (or the candidates time) arranging meetings with those who arent right for the position. Another bonus of video interviews is that they can be recorded, meaning you can re-watch clips to help you decide the best individuals to bring in to meet face-to-face. You can also share these with other team members or managers for a second opinion. Making your hiring more efficient with video interviewsConducting video interviews is a great way to make your hiring process easier. Whether you want to use them to recruit remote employees or screen candidates, there are loads of options available. So if you havent yet incorporated this into your hiring process, nows the time to start. Or if you want to find talented candidates to interview, check out Resume-Librarys resume search tool. About the AuthorAlice is a PR and Communications Assistant at Resume-Library. As a recent literature graduate, she loves anything that involves reading or writing, which is good news because her job involves a lot of this. She also is a chocoholic at heart which means lots of post-work trips to the gym

Wednesday, January 1, 2020

How Advertising Has Saved Lives

How Advertising Has Saved LivesHow Advertising Has Saved LivesWhen you think of advertising, you usually think of a bunch of high-powered executives in flashy offices, coupled with hipsters leaning back in their chairs. Its all about making money, and rampant consumerism. Thats all down to TV and movies. But there is another side to advertising, and its one that rarely gets talked about. How Advertising Can Be Used to Save Lives Over the years (well, decades really), there have been thousands of ads that have not promoted the purchasing of goods and services. Instead, they have pushed information information that is for the public good, and can prevent injuries and deaths. Some of those ads you will no doubt remember well. One of the most impactful campaigns if the last 10 years has been Truth (www.thetruth.com). Using a series of powerful events, and publicity stunts, the campaign for Truth has revealed some shocking and surprising facts about smoking. From what goes into a ciga rette, to the number of people who die every year from smoking, including passive smoking, Truth has hit home hard. And it has stopped many people from either taking up smoking or continuing to smoke themselves to what would probably be a painful death. AIDS Awareness Advertising In the 1980s, perhaps the biggest life-saving campaign to hit screens around the world welches AIDS awareness. At the time, there was little known about the disease, and it was a death sentence. Powerful ads from some of the best creative ad shops in the world hammered home the horrendous truths about AIDS, and how it was transmitted. Later, when the fear twisted the truth, more advertising was created to let people know that AIDS cannot be transmitted outside of sex and intravenous use. But thats only the tip of a very large iceberg. Think about how often you have been told something that has later saved lives either yours or someone you know Without creative advertising for certain cancers, and in pa rticular breast and testicular cancer, many people would not have caught the spread of the disease in time.Without creative and powerful advertising warning against the dangers of meth use, or other hard drugs, many people would have gone down a road from which it was impossible to come back.Without hard-hitting advertising for road safety, including seat belt use, tailgating, crash helmets, and drunk driving, there would have been thousands of casualties on the roads over the last forty years. The Impact of Charity Advertising Its easy to vilify advertising, because most of it is done for capitalist reasons. Advertising, marketing, and PR are the tools of large corporations, and they use this power to drive profits and make wealthy people even wealthier. But there are always two sides to every story, and although the charitable side of advertising is dwarfed by its other side, its still important to note that advertising has done a great deal of good over the years. Its also w orth noting that when a client comes into an agency that wants to do something that saves lives, everyone working on that account gets very excited. Well, perhaps excited is the wrong word. They are driven to do something that will have a huge impact and hit home. From the creative department to production and account service, working on a project that gives something back to the community is a huge boost to all those working on it. IN a very real sense, advertising that saves lives can also save the psyches of people who have grown weary of working the on car, alcohol, and fast food accounts. Advertising can save lives. It does save lives. And it plays an important role in the service of the community. If you work in advertising, and someone tells you its the work of the devil, just remind them of the great deal of good it has done as well.